I like to think that the true power of advertising is in the application not the message, so after starting in a design background at University I moved away from the traditionally creative side of advertising and explored new ways of reaching and converting audiences. A couple of years ago I landed a work placement at Feather Brooksbank, and after exploring several methods of customer acquisition, I began to specialise in Paid Search and joined the wonderful team at Attacat.

I don’t see a distinction between ‘digital’ and ‘offline’ media though; what I’m passionate about is the improvement on current design, and it just so happens nearly all of these improvements come down your telephone line. These changes in the way we live are an open floor for development, expansion and progress – it’s the modern day Wild West only this time it’s not about gold and oil, it’s about helping people interpret data and managing the flow of communication.

I’d recommend checking out my Linkedin profile and my Delicious account to get a bit of a better idea of what I’m up to. If you still want to know more about me, check out my Google profile which has almost everything I do on the web – just don’t go listen to the bands I have on Last.fm.

One final point – Attacat isn’t affiliated with this blog at all, and aren’t responsible in the slightest for any views/ inaccuracies in it.