While trying to avoid any unconstructive bashing of Myspace (I want to make valid points here not just have an unfair rant), it’s quite hard to articulate just how much of an epic fail I think the new logo really is. To avoid the easy rant, I’ve listed below the reasons why I feel disappointed in the new design, but just in case you don’t get to the bottom, I should point out I’ve not given up hope for them just yet.
Old logo:

New logo:

1. It’s vacated – The logo instantly …

Chatroulette has been going strong since February this year, and while a few brands have dabbled with the tool over the past few months there hadn’t really been too many significant forays. After the Last Exorcism film campaign was reported on Mashable however, I felt it was maybe time to have a look back at some of the best that have came out over the past 6 months.
5. Dr Pepper

April Fools Day 2010, and a hot cheerleader promises a dance if the viewer performs embarrassing tasks. Only, the dance they …

After enduring a recent customer services relationship which can only be described as a saga equivalent in comparison to that of the Star Wars or LOTR trilogies, it got me really thinking about how a business model like that would work. I’ll leave out the company in question because I’m not wanting to have a rant I just want to examine the business model, but they’re a telecommunications company offering line rental and broadband. If you really want to know click here.
When you switch phone line and broadband providers, they …

For the first time I’ve ever seen it, a soft drinks company has released a beer can sized version of their product. The Irn-Bru Big Match Can is a ‘phenomal’ 500ml at the amazing price of only 69p! They’re limited edition so once the World Cup is over I’m guessing they’ll be gone too.
I really like limited edition products, I know that makes me sound like a real geek, but they help consolidate the emotional investments you have with products. A special limited edition product like the recent old cans …

Mastercard ads have always shown signs of being actually really good, and the Priceless concept has seen intermittent success in my mind. Arrivals being the all time classic and such a perfect ad. I remember reading in Creative Review when it was first released that the subjects weren’t actors and it’s real greetings being filmed. Since then though I’ve been less impressed with some of the incarnations of the concept, which seemed loose and only a generic subject with the Priceless concept layered on top rather than showcasing one of …