The Wilderness Downtown by Chris Milk is in my opinion one of the most interesting creative developments from the world of Digital this year. It’s a fantastic example of what can be achieved by the passionate resistance, who are fighting against the juggernauts like Chris Anderson for the belief that browsers do still very much have a future with the web.
In short, it’s an interactive browser based music video for the song ‘We Used to Wait’ by Arcade Fire -  nothing new there, but there’s no Flash buttons to toggle …

It’s a really beautiful new ad from Mother for Ikea, and it works very simply by positioning the Ikea products from the curious and comfort-inducing point of view of a cat.
Ikea’s no newbie to being open-minded though, and at the end of last year they uploaded photos of the showrooms to Facebook, and allowed friends of Ikea to win the pieces of furniture by tagging themselves on it first.
So it’s not surprising that the Herding Cats ad is only part of a bigger integrated campaign including another competition and further …

Chatroulette has been going strong since February this year, and while a few brands have dabbled with the tool over the past few months there hadn’t really been too many significant forays. After the Last Exorcism film campaign was reported on Mashable however, I felt it was maybe time to have a look back at some of the best that have came out over the past 6 months.
5. Dr Pepper

April Fools Day 2010, and a hot cheerleader promises a dance if the viewer performs embarrassing tasks. Only, the dance they …

The Boohbah Zone is without a doubt the funnest Flash based site I’ve ever seen. I’ve got no idea what the hell it’s about, and it certainly doesn’t seem to have any ultimate goal such as showing off developer skill’s or promoting a corporate product – it’s just plain stupid fun.
The site is entirely audio and visual based, and has a bunch of random sub-games with no instructions. You might work out the objection of the sub-game, or you might decide in the end that actually there’s no objection, and …

Old Spice from the 90′s

Brands targeted to adults have a tough time on their hands, because unlike universal brands which have all the time in the world to change an audience’s perception of it with marketing and incentivised trials, by the time these adult brands start targeting their audience, they have to compete against 18+ indoctrinated years of past messages and often poorly made decisions about their brand values.
Old Spice is a good example – it’s target audience is say 20+ males, so the brand will start targeting people born …

Mastercard ads have always shown signs of being actually really good, and the Priceless concept has seen intermittent success in my mind. Arrivals being the all time classic and such a perfect ad. I remember reading in Creative Review when it was first released that the subjects weren’t actors and it’s real greetings being filmed. Since then though I’ve been less impressed with some of the incarnations of the concept, which seemed loose and only a generic subject with the Priceless concept layered on top rather than showcasing one of …

I saw this ad for Magners Irish Cider last night on TV and instantly loved it. How do they convey the USP that the apples aren’t picked too early and fall off naturally? With a simple, funny and well executed story using relevant subject matter.
There’s no possible way of guessing the joke beforehand, but it’s such a simple idea it’s guaranteed to make everyone laugh. The ad also induces lots of undertones about dedication, passion and superiority – not to mention the lovely tie up between the summer cider and …

This video took our office by storm earlier this week. I’d waited a day before I got round to watching it, and was blown away by just how genius it really was. I forwarded it on to only a few people in the office at first, and watched as the waves of ‘genius’ were heard throughout  as the emails began spreading out further and further. I wouldn’t attempt to really explain why I love this so much, but here’s the first five reasons that spring to mind.
Elasticity of Execution
Taking just …

Apart from direct response ads and perfume samples, Press ads generally aren’t very interactive at all. Which is why I like this one for the detective drama channel 13th Street so much. The ad immediately offers the reader an opportunity to solve a puzzle, requiring only four folds of the page. The use of the medium fits the context of the product perfectly, and acknowledges the relationship crime dramas have with games and puzzle solving. The agency behind the creative was BETC Euro RSCG, France.
To save anyone the effort of …