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Articles in the Viral Category

Creative, User Interface, Viral »

[4 Oct 2010 | View Comments | ]
The Creative Potential of Chrome, HTML 5 and Streetview

The Wilderness Downtown by Chris Milk is in my opinion one of the most interesting creative developments from the world of Digital this year. It’s a fantastic example of what can be achieved by the passionate resistance, who are fighting against the juggernauts like Chris Anderson for the belief that browsers do still very much have a future with the web.
In short, it’s an interactive browser based music video for the song ‘We Used to Wait’ by Arcade Fire -  nothing new there, but there’s no Flash buttons to toggle …

Branding, Creative, Social Media, Viral »

[23 Aug 2010 | View Comments | ]
Top 5 Chatroulette Marketing Campaigns

Chatroulette has been going strong since February this year, and while a few brands have dabbled with the tool over the past few months there hadn’t really been too many significant forays. After the Last Exorcism film campaign was reported on Mashable however, I felt it was maybe time to have a look back at some of the best that have came out over the past 6 months.
5. Dr Pepper

April Fools Day 2010, and a hot cheerleader promises a dance if the viewer performs embarrassing tasks. Only, the dance they …

Creative, User Interface, Viral »

[21 Aug 2010 | View Comments | ]
The Reason for Flash Based Sites

The Boohbah Zone is without a doubt the funnest Flash based site I’ve ever seen. I’ve got no idea what the hell it’s about, and it certainly doesn’t seem to have any ultimate goal such as showing off developer skill’s or promoting a corporate product – it’s just plain stupid fun.
The site is entirely audio and visual based, and has a bunch of random sub-games with no instructions. You might work out the objection of the sub-game, or you might decide in the end that actually there’s no objection, and …

User Interface, Viral »

[1 Jun 2010 | View Comments | ]
Turn All Mentions of BP to a Black Smudge [Firefox Plug-in]

This is a nice little topical Firefox plug-in from the creative agency Jess3. Once installed, it turns any mention of BP in your browser into a black smudge.
Not that I want to undermine any of the designers at Jess3, but I’m sure it’s a self-interest incentive that’s caused them to build this. It’s a short-lived, flash in the pan idea which will likely only be installed for as long as it takes to Google BP, watch the results load and then remove the plug-in again. But that’s the point of …

Agencies, Strategy, Viral »

[27 Mar 2010 | View Comments | ]
Agencies Need to Regroup to Utilise & Survive Digital

The viral video doing the rounds this week was created by Saatchi & Saatchi Canada, and promoted on Ogilvy’s blog among others.
The point of the video boils down to an ignorance of what an ad agency’s role is. I think many, particularly the bigger agencies lose sight of this as systems and infrastructures are put in place to improve efficiency and yield. At the bottom line advertising is about communicating, so we should be specialists in it. But I think there has always been far too much emphasis on what …

Creative, Strategy, Viral »

[18 Mar 2010 | View Comments | ]
5 Reasons to Love the Heineken Football Viral

This video took our office by storm earlier this week. I’d waited a day before I got round to watching it, and was blown away by just how genius it really was. I forwarded it on to only a few people in the office at first, and watched as the waves of ‘genius’ were heard throughout  as the emails began spreading out further and further. I wouldn’t attempt to really explain why I love this so much, but here’s the first five reasons that spring to mind.
Elasticity of Execution
Taking just …